Behind every traditional type of cheese there is a fascinating story. By examining the role of the cheesemaker throughout world history and by understanding a few basic principles of cheese science and technology; we can see how different cheeses have been shaped by and tailored to their surrounding environment; as well as defined by their social and cultural context. Cheese and Culture endeavors to advance our appreciation of cheese origins by viewing human history through the eyes of a cheese scientist. There is also a larger story to be told; a grand narrative that binds all cheeses together into a single history that started with the discovery of cheese making and that is still unfolding to this day. This book reconstructs that 9000-year story based on the often fragmentary information that we have available. Cheese and Culture embarks on a journey that begins in the Neolithic Age and winds its way through the ensuing centuries to the present. This tour through cheese history intersects with some of the pivotal periods in human prehistory and ancient; classical; medieval; renaissance; and modern history that have shaped western civilization; for these periods also shaped the lives of cheesemakers and the diverse cheeses that they developed. The book offers a useful lens through which to view our twenty-first century attitudes toward cheese that we have inherited from our past; and our attitudes about the food system more broadly. This refreshingly original book will appeal to anyone who loves history; food; and especially good cheese.
#1551527 in Books Left Coast Press 2008-06-17Original language:EnglishPDF # 1 9.00 x .50 x 7.00l; .74 #File Name: 1598741691209 pages
Review
0 of 0 people found the following review helpful. A good introductory bookBy Andy 99Highly readable with numerous examples or the ways museums and other sites can increase awareness of our visitors' experiences. There is good information on attracting and retaining visitors and presenting an integrated; genuine image to the public. An introductory book for those unfamiliar with visitor studies and marketing strategies.2 of 2 people found the following review helpful. A simultaneously inspiring and practical bookBy Ken BubpI highly recommend this book. Not that I could fully mine its wisdom in the short time I've owned it; but I think it is excellent.It is simple and direct; and does not take years and years of customer service training to understand. It is grounded in sound theory about how museums; zoos; and other attractions actually work and how guests interact with those places (and each other in those places). Most importantly; the author approaches the entire work from the viewpoint of guests. I know that sounds simple; but her approach disarms some of the traditional barriers to building great guest service by framing the entire book the way she does.The book is oriented toward action; versus often unfruitful and empty intellectual exercises.It is by far one of the best works on the subject I've seen.5 of 5 people found the following review helpful. How a great customer experience can build any businessBy M. J. DaigleThis book will be a real eye-opener to any business owner; not just museums; parks; zoos; etc. The customer is in your control; as the author aptly points out; from the time he gets out of his car in the parking lot and sees the first signs for your business until he leaves. Does he notice trash outside the door? Is the restroom clean...and; more importantly; is the restroom pleasing? Are your employees helpful; pleasant and not over-bearing? Can he easily use your signs to find his way around? Everything affects your customers' "experience" and the greater the experience; the more repeat business you will have. An entertaining read for anyone in business!
