Museum and other non-profit professionals have begun to realize that the complete visitor experience is the key to repeat attendance; successful fundraising; and building audience loyalty. Taking lessons learned by successful experience-shapers in the for-profit world; Stephanie Weaver distills this knowledge for museums and other organizations which depend on visitor satisfaction for success. Is your institution welcoming? Are the bathrooms clean? Does the staff communicate well? Are there enough places to sit? These practical matters may mean more to creating a loyal following than any exhibit or program the institution develops. Weaver breaks the visitor experience down to 8 steps and provides practical guidance to museums and related institutions on how to create optimal visitor experiences for each of them. In a workshop-like format; she uses multiple examples; exercises; and resource links to walk the reader through the process.
#644963 in Books Regnery Publishing 2006-11-01Original language:EnglishPDF # 1 9.08 x 1.17 x 6.04l; 1.08 #File Name: 1596980257418 pages
Review
7 of 7 people found the following review helpful. What a surprise!By Geoff PuterbaughEven though I fancy myself a semi-alert follower of global news; this book took me completely by surprise. Here's the short version of the surprise: there may be as many as 100 million Christians in China. (Does that mean there are more Christians in China than in Europe??)The long version of the surprise is WHY. And the answer comes from the Chinese intelligentsia; in the person of one "Dr. Wu" (not his real name)."One of the things we were asked to look into was what accounted for the success; in fact the pre-eminence of the West all over the world. We studied everything we could from the historical; political; economic; and cultural perspective."At first; we thought it was because you had more powerful guns than we had. Then we thought it was because you had the best political system. Next we focused on your economic system."But in the past twenty years; we have realized that the heart of your culture is your religion: Christianity. That is why the West has been so powerful. The Christian foundation of social and cultural life was what made possible the emergence of capitalism and then the successful transition to democratic politics. We don't have any doubt about this."So said Dr. Wu; in a statement which is beginning to be heard around the world. Chinese society has an aching gap where "Mao Thought" used to be. Nobody believes in Marxism; Leninism; or Maoism any more. Confucius is respected; but regarded as a bit behind the times; and unfamiliar with global competition. So what is going to fill that gap?Well; there are 100 million Chinese Christians; and I don't think they spend much time listening to our village atheists.This book was a complete surprise for me; a stunning surprise.-----UPDATE-----China is now the world's largest producer of Bibles: 100 million.0 of 0 people found the following review helpful. Good information on the underground churchBy Tami BarrettGood information on the growth of the underground church in China. I was surprised to read how many government officials are members.0 of 0 people found the following review helpful. Buy and read this book!By Marcia YiapanBuy and read this book! What David Aikman says is true; according to my experience in China.
