The incredible story of Brownie Wise; the Southern single mother—and postwar #Girlboss—who built; and lost; a Tupperware home-party empireBefore Mary Kay; Martha Stewart; and Joy Mangano; there was Brownie Wise; the charismatic Tupperware executive who converted postwar optimism into a record-breaking sales engine powered by American housewives. In Life of the Party; Bob Kealing offers the definitive portrait of Wise; a plucky businesswoman who divorced her alcoholic husband; started her own successful business; and eventually caught the eye of Tupperware inventor; Earl Tupper; whose plastic containers were collecting dust on store shelves. The Tupperware Party that Wise popularized; a master-class in the soft sell; drove Tupperware's sales to soaring heights. It also gave minimally educated and economically invisible postwar women; including some African-American women; an acceptable outlet for making their own money for their families—and for being rewarded for their efforts. With the people skills of Dale Carnegie; the looks of Doris Day; and the magnetism of Eva Peron; Wise was as popular among her many devoted followers as she was among the press; and she become the first woman to appear on the cover of BusinessWeek in 1954. Then; at the height of her success; Wise's ascent ended as quickly as it began. Earl Tupper fired her under mysterious circumstances; wrote her out of Tupperware's success story; and left her with a pittance. He walked away with a fortune and she disappeared—until now. Originally published as Tupperware Unsealed by the University Press of Florida in 2008—and optioned by Sony Pictures; with Sandra Bullock attached to star—this revised and updated edition is perfectly timed to take advantage of renewed interest in this long-overlooked American business icon.
#3832339 in Books Asta Print 2016-07-13Original language:English 9.21 x 1.30 x 6.10l; #File Name: 0993486207354 pagesAsta Print
Review
1 of 1 people found the following review helpful. Just when you thought you knew who the good guys were in WWII along comes The Liquidation of ...By B. GuentherJust when you thought you knew who the good guys were in WWII along comes The Liquidation of Raoul Wallenberg. Was he a spy; a diplomat; a savior of Hungarian jews; or a profiteer? Maybe all is the answer posed by this fascinating bookExtensively researched with numerous photos and copies of original Soviet documents we learn such interesting asides as: Robert Maxwell; the Brit press baron;was financed by the Soviets; Robert Oppenheimer was a NKVD agent sending uranium enrichment secrets to the Soviets in 1944 and Alger Hiss was a NKVD spy in the State Department.This book is not an easy read with lists of unpronounceable Russian names complicated by the habit of the persons using noms de guerre. Wallenberg no doubt saved hundreds if not thousands of jews in the chaotic final days of the war. Kidnapped by the Russians he became a pawn in the post war chess match between Sweden and Russia. How hard did the Swedes try to get him back? When was he executed and by what means? Read the book to find the evidence and then draw your own conclusions.
