DOC The Nazis; Capitalism and the Working Class by Donny Gluckstein in History

Description

Feminism has hit the big time. Once a dirty word brushed away with a grimace; “feminist” has been rebranded as a shiny label sported by movie and pop stars; fashion designers; and multi-hyphenate powerhouses like Beyoncé. It drives advertising and marketing campaigns for everything from wireless plans to underwear to perfume; presenting what's long been a movement for social justice as just another consumer choice in a vast market. Individual self-actualization is the goal; shopping more often than not the means; and celebrities the mouthpieces.But what does it mean when social change becomes a brand identity? Feminism's splashy arrival at the center of today's media and pop-culture marketplace; after all; hasn't offered solutions to the movement's unfinished business. Planned Parenthood is under sustained attack; women are still paid 77 percent—or less—of the man's dollar; and vicious attacks on women; both on- and offline; are utterly routine.Andi Zeisler; a founding editor of Bitch Media; draws on more than twenty years' experience interpreting popular culture in this biting history of how feminism has been co-opted; watered down; and turned into a gyratory media trend. Surveying movies; television; advertising; fashion; and more; Zeisler reveals a media landscape brimming with the language of empowerment; but offering little in the way of transformational change. Witty; fearless; and unflinching; We Were Feminists Once is the story of how we let this happen; and how we can amplify feminism's real purpose and power.